There are several pitfalls that can hinder your website success. Our web designer Bob shares some of the most common design mistakes he sees across the web. Poor website performance can cause potential customers to bail out before they reach your sales pitch. Missing information can disrupt your sales funnel, and critical errors in your… Continue reading Fifteen Common Problems Your Website May Contain
Author: Bob Tait
The Steps to Creating Your Perfect Logo
When the time comes for a new logo there are a series of steps we take to ensure we created the logo you love, quickly. Let’s take a quick look at the specific steps we take with our clients, going from ‘logo request’ to ‘logo completion’. Step 1. We ask A LOT of questions… Continue reading The Steps to Creating Your Perfect Logo
The difference between ‘Brand’ and ‘Logo’ Design
As a designer, I often run into people that confuse the concepts of ‘logo design’ and ‘brand design’. Usually, it’s pretty clear what the client is actually talking about, despite misusing the terms, but let’s take a sec to explain the difference. Logo Design Let’s start with ‘Logo Design’ since this is the one people… Continue reading The difference between ‘Brand’ and ‘Logo’ Design
Let’s learn all about responsive websites
Responsive web design services make your site mobile-friendly and beautiful Have you ever quit reading a website on your cell phone because the text was too small and difficult to read? Have you had to struggle to pinch and pan back and forth across the screen in order to read every line? Of course, you… Continue reading Let’s learn all about responsive websites
CMYK, RGB, & Spot Colors
CMYK, RGB, & Spot Colors What is the difference, and why does it matter? I’ve found myself explaining to clients why their business cards won’t look as bright as the colors on their computer monitor (if printed in CYMK) or why it’ll be hard to match that color from their brochure perfectly on their website.… Continue reading CMYK, RGB, & Spot Colors
Understanding Resolution vs Pixel Dimension
PPI? DPI? RESOLUTION? WHAT ARE THEY TALKING ABOUT?! As web designers, we often work with clients that throw around terms like DPI or Resolution, but then find that clients don’t seem to fully understand what any of it means. Even as professionals, it can get a little confusing. Since these terms get thrown around a… Continue reading Understanding Resolution vs Pixel Dimension
VECTOR VS. RASTER IMAGES
Note: “Raster” images are also often referred to as “Bitmap” images. For the sake of this article, I’ll stick to calling them “Raster” files/images, but they’re often interchangeable. FORGIVE US FOR FORGETTING Graphic designers often forget that not everyone knows the differences between Vector and Raster images. As designers, we use both every day and… Continue reading VECTOR VS. RASTER IMAGES
The Importance Of Good Design And UI/UX
Incorporating Good Design, UI, and UX Many-a-good website and app have been ruined because the time was not taken to ensure the end product was easy to use and beautiful by incorporating good design and UI/UX. These costly mistakes could have been avoided by simply allowing a designer or design team to thoroughly compose and… Continue reading The Importance Of Good Design And UI/UX