What Are Pillar Pages? A pillar page is a resource page that pulls together information, resources, and posts into a single and comprehensive location. Pillar pages are typically organized by topic and then further broken down into smaller subtopics. Pillar pages don’t have to be boring or just a list of links. Use your business’… Continue reading Pillar Content and Topic Clusters
Category: Hubspot
Buyer Personas for Inbound Marketing
What are Buyer Personas? User or Buyer Personas are the various avatars that represent your customers or any other individuals who will be interacting with your product. By creating a well-defined user persona, you can determine what the important characteristics of your customers are and how they make their purchasing decisions. Buyer Personas are also… Continue reading Buyer Personas for Inbound Marketing
Inbound Marketing with HubSpot
We’ve talked about some of our favorite tools before, and today we want to share another one with you: HubSpot. HubSpot describes itself as “inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers.” They also recently launched a service hub component that provides customer support tools. This post will… Continue reading Inbound Marketing with HubSpot