Every year, Zendesk releases its CX Trends report and every year I tell myself I know what to expect. Then I open it, start reading, and quickly realize the landscape has shifted again. This year is different in all the right ways. Customer experience is moving out of its traditional support lane and into something… Continue reading CX in 2026: Why Context Is the New Competitive Edge
Category: AI
When In-House Al Systems Make More Sense… and When They Don’t
Walk through any tech conference or scroll your LinkedIn feed, and you’ll notice a theme: everything is AI now. It is the phrase glued to every product launch, every demo, every marketing pitch. But here is the truth most businesses quietly realize once they dig beneath the surface: much of what is branded as AI… Continue reading When In-House Al Systems Make More Sense… and When They Don’t